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Social Media Marketing Data; Automotive Consumer Preferred Web 2.0 Tools
December 31, 2009 By
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Social Media and Search Engine Market Share
December 12, 2009 By
Social Network Use Rises 48% Among US Women
A majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking among women from social media platform SheSpeaks. According to the SheSpeaks Second Annual Media Study…
Dec 11-09: Signs of What’s to Come, Women, Online, Online Networks,Measurement/Analytics, Behavioral Marketing, Demographics, Entertainment, Interactive
November Search Share: Google Up Slightly to 71.6%
Google accounted for 71.6% of all US searches conducted in the four weeks ending Nov. 28, 2009, a 1% month-over-month gain vs. the 70.6% share it had in October, according to monthly search-share data from Experian Hitwise. The other three largest search engines, Yahoo Search,…
Dec 11-09: Online, Search Engine Optimization, Search Engine Marketing,Measurement/Analytics, Interactive
US Ad Spend Slips 11.5% through Q3; Auto Advertising Plunges 31%
US ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen. Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so farin 2009, up 36.7%,..
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Automotive Reputation Management: Car Salesmen Rated Higher Than US Congress On Ethics and Honesty
December 12, 2009 By
It is about time that automotive professionals start to move up in society’s ranks for prestige and trustworthiness… Or, is this indicative of what is happening to congressional reputations?
It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for reputation management strategies and processes… However, this is further proof that there is a lot to be gained by a massive grass roots movement by dealers to portray themselves in a more positive manner, and to let the public know about all the benefits they bring to the local community. It is expecially apparent that dealers need to communicate the genuine commitment most of them have towards doing business in an ethical and high integrity manner. Not to do so is to allow the voices of the few that are upset with dealers to be the only statements visible to the public about each dealer’s business practices.
Being a member of Congress rates as the least ethical and honest professions – faring worse than car salesmen by 4 percent – according to a new Gallup poll out Wednesday.
In a poll ranking how Americans view the honesty and ethical standards of 21 professions, Congressmen were rated as having a “low/very low” ethical standards by 55 percent of 1,017 adults across the nation. Only 9 percent said members of Congress have “high/very high” standards, while 35 percent gave the lawmakers an “average” rating.
Car salesmen were the only other professionals to get a “low/very low” rating by at least 50 percent of respondents, receiving 51 percent.
Senators ranked third lowest in the poll, earning a 49 percent “low/very low” ethical rating, beating out stockbrokers, 46 percent, and HMO managers at 43 percent.
Only 11 percent of respondents gave senators a “high/very high” ethical rating.
Nurses ranked as the most respected profession with an 83 percent positive rating. Following nurses were pharmacists at 66 percent, doctors at 65 percent, police officers at 63 percent and engineers, who received a 62 percent “high/very high” rating.
Governors were the only other political job polled, and ranked much higher than lawmakers in Washington. Only 15 percent said they had a “high/very high” opinion of governors, but 48 percent gave governors an “average” rating while 35 percent rated them as “low/very low.”
Source: Congress lower than car salesmen
By: Andy Barr
Publisher: Politico
